Mellon & Co. Illustrate Your Story Website Program a Perfect Fit for Shrinking Marketing Budgets
As 2009 begins and the economy remains on shaky ground, everyone’s budgets are tightening, with marketing as traditionally one of the first budget lines to get scrutinized. As a provider of marketing services, we have reacted to this environment with services tailored to smaller budgets. One thing we realize here at Mellon & Co. is that not every business needs - or can afford - a big ticket website with all the bells and whistles. And while we are fully prepared to provide highly intricate and detailed websites for our clients, an elaborate website is sometimes just simply unnecessary for certain businesses. What is important, however, is having a website that is professional, communicates the key benefits of your brand and is focused on the user. If you’re going to have a poor website, it’s sometimes better to have no website at all.
We also know that many small businesses give it a go on their own, getting pulled into using overpriced template programs that seem simple enough to use, but end up lacking in functionality and causing more headaches - and more cash - in the long run. These are the websites that end up lingering our there in cyberspace, outdated and doing more damage than good to the company, person or organization in which they represent.
It’s a phenomenon that pains us here at Mellon & Co., as a small business ourselves and a frequent witness to the power of the web as a marketing tool for any sized business, so we decided to do something about it. Our Illustrate Your Story (IYS) website builder program is designed exclusively for the small businesses of the world, those just trying to get a proper start in web marketing and those with an otherwise limited budget. With marketing budgets getting slashed in the recent economic downturn, Illustrate Your Story will allow you to keep a new website in your 2009 marketing plan.
So what’s the fuss about this program? For starters, you get a fully custom website, complete with a content management system for easy self-edits and updates, and the full support of a professional, multidisciplinary web team including marketers, designers and developers. It comes at a price you can afford and, perhaps best of all, the website will grow with you. No starting from scratch when you decide you want to add a new application, change your color scheme or otherwise add new functionality.
You can get all the details and even order your website at IllustrateYourStory.com, or give us a call to get started. We launched a number of these websites in 2008 and have highlighted some of the most recent here on our news page.
Tags: illustrate your story, Mellon & Co, small business marketing, websites